This Darren Brown Special aims to prove the efficiency of subliminal persuasion in advertising. The program follows an expriment of Brownds, as his participating subjects (both who are professionals in the advertising industry) are drove through the streets of London to a meeting point, where they are set a brief by the magician to create a brand title, subsidiary title and promotional poster for a “dead animal” shop.
Given just 30 minutes for the task, Darren instructs the subjects to work from their initial ideas
- the very first thing that comes to mind, regardless of what it is, assuring that its intended for the brief. Darren also informs that they must be open minded and to not filter whatever they come up from being included in their work.
What the subjects are oblivious to however, is that Darren has set up the task to be part of a much more valuable investigation: can Darren’s own understanding of subliminal persuasion be used to influence the guys who live by it as a career - Can a member of the audience beat the professionals at their own game?
As the program concludes with a fairly expectable, yet fascinating moral, yes.
PROGOTOWNED!
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